People often misunderstand video marketing. That's why you really need to do some homework and discover for yourself what the real story is. The worst trap you can fall into is placing all your beliefs in those who are criticizing it. Video marketing can become just as critical as any other tactics you use to promote your business on the internet if you have the right knowledge.
When you do article marketing, then you are going to be pleasantly surprised as video marketing is similar. If you have a lot of articles, then you have strength and effectiveness behind you - the same is true for videos. As fast as you can produce videos, upload them. This is what you need to do to succeed. When you do videos for marketing purposes, a YouTube channel is absolutely essential. You can get a lot more weight on a highly optimized and populated channel than one that is quite thin. By adding more videos to your channel everyday, you increase the probability of having more subscribers. As far as social media sites go, YouTube is the best, second only to Google in terms of being able to bring traffic to your site or blog. The single most powerful and effective action you can take and create is making connections. Your niche audience and you need to connect. It is so easy to do this. In fact, there are probably hundreds of ways to accomplish this goal. This goal can be achieved, but you have to be personal when you speak in your videos. When things are personal about you, that is like a magnet to your viewers. They watch the video and a connection is made even though at first it is not very strong. It's all about being personal, something you can do in a few of your Bonuses videos that you shoot. You can be completely open, and nonthreatening, by simply sharing a story with them that will help you connect.
A good article on video marketing wouldn't be worth anything if it didn't mention SEO for videos. After so many problems online marketers have experienced as well as their businesses after a year of Panda updates, there aren't as many videos on page one anymore. However, they can still be found on the first page for various keywords. So videos are still able to rank very well for some keyword phrases which means it's a good idea to do SEO. Social media sharing and good votes are what have gotten those videos to the first page. Make sure you add your keyword to the title of the video as well as in the description on your channel.
A common problem regarding marketing and various business tasks is that they are boring. While that is definitely true, making videos and then doing your own video marketing is different. There's a lot of creativity that goes into video creation which is what makes it so much more fun than other tactics. The content creation process with videos will also awaken your creative powers. When that happens, you will find the project you are working on less dull and more exciting.